Your LinkedIn Profile

Nearly every professional in every industry uses LinkedIn to connect with peers, follow company updates, or vet potential new hires. In fact, over 90% of corporate recruiters will use LinkedIn to find potential candidates for the roles for which they are recruiting.

With so many professionals using LinkedIn as a tool to connect people, companies, and careers - be sure you are presenting your best self.

1.       Add your photo to your profile.  No photo? Your profile is likely to be overlooked. A profile with a photo is about 20 times more likely to be viewed than a profile without a photo. Even if you are not job hunting, your profile pops up to those in your industry and network. Your photo, name, and headline should grab attention – in a good way. This is a first and lasting impression.

2.       Keep your picture professional. No selfies here. Your profile photo should look current, clear, forward-facing, and professional. If your budget allows, consider using a photographer.

3.       Be active. Keep your profile up-to-date by adding experience and highlighting achievements pertinent to your profession in a timely manner. Update it often.

4.       Build your network. Your connections are happy to help you meet others in your industry, just as you are happy to make introductions for others. Expanding your network is an important way to grow your personal brand and your business.

5.       Return the favor. Like and share updates from members of your network.

6.       Think about the words you use. Millions of job listings are active on LinkedIn. Recruiters search resumes and profiles for keywords. Using industry terms in your skills and summary will get your profile noticed.

7.       Keep it relevant. LinkedIn is a social network but keep your posts in line with professional purposes.

Keeping your professional profile polished and up-to-date is a relatively uncomplicated way to build your online network.

Building your team. Growing your business.
www.GroundswellPartners.com